By Manish Walia, Business Head-IA Solutions, Delta India
Delta Electronics, celebrating its Golden Jubilee this year, is a global player and offers the power and thermal management solutions that are clean and energy-efficient. Headquartered in Taiwan, the company spends 6-7% of its annual sales revenues on R&D and product upgradation on an ongoing basis.
Delta Electronics India is most sought after for its drives, motion control products, and monitoring & management systems offering smart manufacturing solutions to a plethora of industries in which automotive, machine tools, plastics, printing and packaging are prominent.
In a one-to-one with Machine Tools World, Manish Walia, Business Head, Industrial Automation Solutions, Delta Electronics India recounts the strengths, capabilities, and offerings of this technology-driven company which invests heavily in R&D and innovations and is poised to take on the challenges posed by a burgeoning market with a vision of #DeltaPoweringGreenAutomation. Excerpts:
Q. Could you give an overview of Delta Electronics India and its standing?
In India, we have a workforce of 1,500 people. This includes 200 people from the Industrial Automation Division. They support areas like manufacturing modules, sales, application, automation, assembly, system integration, and so on.
Q. What’s your niche in the industrial automation arena?
Delta offers industrial automation products and solutions with high performance and reliability. These include drives, motion control systems, industrial control and communication, power quality improvement, human machine interfaces (HMI), sensors, meters, and robot solutions.
We also provide information monitoring and management systems such as SCADA and Industrial EMS for complete, smart manufacturing solutions. Our niche is our wide variety of products – from small components to large integrated systems of high power ratings.
Q. From among your offerings, which is your cash cow?
As you know we have a wide range and variety of products. It is difficult to single out one product or system as our cash cow. We started our operations on a global level in 1995. We started with our drive systems, and then forayed into motion control. For 5-6 years we were concentrating on integrated solutions.
So on a global level, what brings us more revenue is our motion solutions business. In India I would say it is our drive systems and controls.
Q. Who are your major customers?
We have a large customer base in the automotive industry. We work with several Pune, Aurangabad, and Tamil Nadu-based four-wheeler and two-wheeler manufacturers. We are working closely with the Paint industry for providing automation solutions.
The same is the case with textile machinery makers. We have done some exemplary work for the plastics industry – both for the injection moulding and blow moulding sides – by providing our servo-based systems which helped the customers save energy to the extent of 50-60%.
Q. What are your competitive advantages?
We have a wide, robust, and unmatched range of product offerings for the customers from every segment, a strong team of eminent field application engineers, and a network of 100 plus channel partners covering the length and breadth of the country to stay close to the customers and meet their growing needs. And our CNC and robotic solutions complete the spectrum.
Q. What are the USP’s of the CNC controllers you launched some four years ago? How are they received in the market?
Our CNC controllers introduced in India some six years ago have been very well received by the machine tool industry. We have happy customers from all over, especially the South, West, Haryana, and Punjab regions. We envisage a double digit growth for these high-tech products in the next 5-10 years.
Q. What are the other automation solutions you offer to the machine tool industry?
Pick & place is one area where we contribute substantially. CNC automation is indeed among our prime forte. At the end of the day, we are an automation company, and we can always find ways and means to support the customer looking for a suitable industrial automation solutions to enhance their operational
Q. Could you tell us something about your manufacturing, R&D facilities infrastructure, and resources?
To support our continual innovation goals, we have three state-of-the-art manufacturing facilities in India: two in North India (Gurgaon and Rudrapur) and one in South India (Hosur) to cater to the requirements of customers pan-India. We are coming up with two large upcoming factories in Krishnagiri, close to Hosur, one of which is for exports and the other for Indian consumption.
With this new factory, we are looking at making India a large export hub. Another noteworthy development is that Delta is investing heavily in its new R&D facility in Bengaluru where we will be consistently innovating to provide best in terms of technology and solutions.
Q. What are the dynamics of the automation business in India? Has the industry taken it as a necessity or luxury?
COVID-19 was a big and sudden blow to the industry, economy and the very humankind. The world is still to recover from the impact of the pandemic. Productivity in the industry was severely affected. So the only option left to medium to large-scale industries was going in for automation.
Automation is indeed a boon to the industry. With automation, the rate of production would be faster, the product quality would be much better, and it would increase your competitiveness.
Considering all these benefits, automation is an absolute must for the industry small or big, and switching to automation is imminent for survival and growth.
Q. What are your growth strategies and future thrusts especially for machine tools segment?
Digitalization in vogue in the industry hould give a new fillip to our industrial automation business. Over the last 4-5 years, we have been working closely with the machine tool industry with a view to providing automation solutions.
This has borne fruit. Our CNC controllers have been well accepted by the machine tool industry. Automation is the key to operational efficiency and productivity. Our future thrust would be on medium and large size companies to help them embrace automation for their growth. I already mentioned about our target markets.
Q. How do you look at the future of automation vis-a-vis Delta Electronics?
Moving ahead, we would continue to focus on machine automation which is our global expertise. At the same time, we would be investing also in promoting process and factory automation. With all this, we have a bright future.
About the Author (Guest Contributor)
I’m a 28-year industry veteran with experience in sales, marketing and program management. I joined Delta in 2008 and now head the Delta India IABG to develop Delta as a brand of choice aligned with market and tech trends. I’m a die-hard sports enthusiast, cricket player, team leader and I always try to spend quality time with my family.