By Rajiv Walia, Delta India Corporate Communications
Brand communication should have an Empathy dimension especially during current uncertain times.
The COVID-19 pandemic is unprecedented, creating havoc around the world and we all are adjusting to the new ways of living and working in these challenging times. There is a lot of uncertainty around and there is no doubt that this will stay for at least some time in the near future. People are uneasy and uncertain about their future, and governments across the world are quite worried about the social implications of this pandemic.
This is also bringing a lot of changes in the way brand and marketing communication is evolving and we need to see how brands can be and should be leveraging the resources to better connect with their audience. The narrative needs to have a sense of caring and the ways and means used to manage brand communication effectively.
Brands need to be thoughtful and communication during this period will need creativity and messaging done tactfully. There are hardly any outdoor activities these days and more businesses are operating remotely via the internet. People too are staying indoors and spending more time online.
Social Media channels in these times play an integral role and the communication more specifically on these media platforms needs to be more humane in their messaging strategy. All this makes social media’s role very important, and brands need to navigate this situation in a very balanced manner.
Brands need to be more empathetic to their audience. As the pandemic and lockdowns are difficult on each one of us the necessity of the tone and pitch of the brands to empathize becomes all the more important.
In this scenario and knowing that we all are learning to live the new normal in this lockdown, Delta Electronics India has launched a campaign aptly titled #DeltaLockDownTips on Social Media. The campaign emphasis is on how people can make the best use of their time with outside movement limited and while staying indoors.
The intent is to be a part of people’s life during these unprecedented times and connect with them in an endearing manner. The endeavor of the content strategy is crafted to reflect this aligning with the communication.#DeltaLockDownTips will focus on topics, subjects and activities that can help people in keeping them engaged and also entertain them.
Let us all Stay safe & Stay alert.
About the Author (Editorial Team)
Namaste to all Deltans. I strongly feel Purpose is very important in life as it guides me through the ups & downs of life. I joined Delta India in 2016 as Head of Corp. Comm. I strive to create meaningful brand and corporate communication and have an intimately deep understanding of customers and insights across regions and categories. This makes my role all the more intriguing. I like to travel, listen to music and am a F1 enthusiast.