Empowering Excellence Delta Thailand’s Cross-Region Sales Forum Drives Global Success

By Delta Thailand - Published December 26, 2024

Delta Thailand hosted the Cross-Region Sales Forum, an event that brought together sales leaders and professionals from across the globe. Under the theme “Mastering Global Sales: Integrating Mindset, Skillset, and Problem-Solving for Business Growth,” the forum served as a vibrant platform for exchanging ideas, strategies, and real-world experiences. The day featured an engaging panel discussion and an in-depth regional case study spotlighting success story from Southeast Asia (SEA) and Europe, the Middle East, and Africa (EMEA). Attendees left with actionable insights into building customer relationships, adapting to evolving markets, and driving business growth.

Mr. Jackie Chang Chief Operating Officer & President of Delta Electronics Thailand delivered a keynote address that resonated with the audience by focusing on three critical pillars of sales excellence. He began with a challenge that captured the essence of the forum: “In the short time you have with a client, how effectively can you communicate who we are, what we do, and the value we bring?” This question underscored the importance of not only mastering Delta’s innovative green solutions but also staying up to date as the company evolves rapidly. For sales professionals, it was a call to sharpen their understanding of Delta’s identity and their ability to articulate it clearly and confidently.

The discussion then shifted to the art of understanding clients deeply. Success in global sales, he noted, goes beyond presenting solutions—it requires immersing yourself in the client’s world. This includes knowing the organization’s key players, such as CEOs and COOs, understanding their challenges, and analyzing their competitors. By positioning Delta as a strategic partner rather than just a provider, sales professionals can forge lasting and impactful relationships.

Equally important is the personal connection that sales teams build with clients. Observing small but meaningful details, such as how an office is decorated or personal interests reflected in a workspace, can create a foundation of trust. These observations, paired with attentiveness to a client’s company news and achievements, help strengthen bonds that go beyond business transactions. As relationships deepen, opportunities to collaborate and solve challenges together naturally emerge.
The forum also highlighted the entrepreneurial mindset that defines successful sales teams. Adaptability, curiosity, and a commitment to ongoing learning were emphasized as key traits. The speakers encouraged attendees to focus on solving real-world problems for clients and to approach every interaction with a clear purpose. This mindset, combined with an ability to connect on both professional and personal levels, enables Delta’s teams to deliver solutions that resonate deeply with their customers.

As the forum came to a close, it was clear that the event had sparked a wave of energy and inspiration among Delta’s salesforces. Attendees walked away feeling empowered, with fresh ideas and practical tools to connect more deeply with clients, tackle challenges with confidence, and adapt to the ever-changing world of global sales. The day’s focus on collaboration, innovation, and building meaningful relationships left a lasting impression, reminding everyone that success isn’t just about hitting targets—it’s about growing together. The Cross-Region Sales Forum was more than just an event; it was a celebration of Delta Thailand’s commitment to helping its teams thrive and shape the future of global business.